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Keyword research services in SEO is the practice of conducting research on search terms related to a specific business or industry and identifying keyword opportunities to incorporate onto website copy with the end goal of ranking high on Google SERPs (search engine results pages) and getting in front of prospective customers.

Keyword research can become complex with how many data points there are that need to be analyzed and taken into consideration, but there are three main things that make up the right keyword for a website: A healthy search volume A low competition level And matching search intent with your business offerings and website copy Search volume and competition levels are relative because it all depends on the industry your business operates in. Some industries are more competitive and have high search volume keywords associated with it whereas more niche industries tend to have lower search volume terms and lower competition levels. Search intent is the one thing that cannot be compromised. Your website content must match up with the intent to the search term if you want a shot to rank for the keyword in question. To find the search intent, manually inspect the results that show up on the first SERP (search engine results page) to know what type of content the search engine is rewarding and ranking for that keyword. For example, the intent of the search term “keyword research” pulls up a lot of blog articles, ultimate guides, and keyword research tools. If you're planning on creating a landing page that highlights your particular services, this keyword would not make the cut because it's too broad and there are no commercial landing pages ranking for it. Manta can help determine which keywords best fit your website and target audience, and will touch on various intents to attract a targeted audience: Commercial intent Informational intent Transactional intent Navigational intent

There's a common misconception that SEO and keyword research must be expensive in order to do it successfully. That's not the case! There's a variety of factors that play into ranking online, and they depend on your business needs. You want to make sure that the SEO keyword research agency you use takes your goals, business, and target audience into account when giving you a price quote. This can be affordable and available at any budget. Get a free consultation today with our Manta team for more details on what options are available to you!